Direct Response TV
"Advertising is only evil when it advertises evil things"
- David Ogilvy
They slice, they dice, they tone your abs and they make laundry day perfect. They’re the television spots that you love to hate. But every advertiser loves results!
AOTWP has been a pioneer and a leader in this unique advertising methodology, producing our first Infomercial way back in the early 80’s. Since then, we’ve produced dozens of high-impact 30 minute Infomercials for a wide variety of products.
But Infomercials are just the tip of the iceberg in the Direct Response world. TV spots from 30 seconds to 2 minutes in length are strong, proven method as well.
AOTWP demonstrated the power of Direct Response Television with our legendary success selling Season Passes for Six Flags Theme Parks. This program increased sales by over 400% - generating hundreds-of-millions in revenues each season. We have proven that Direct Response can be done with humor, with production values and without embarrassment.
We know the strategies and we have the experience. From concept-to-completion and onto strategic media buying. We do it all. Take a look at some of our work and if you want to know more – contact us.